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 Today's book authors no longer rely solely on in-house promotions and book tours to create a buzz about their book. They're using the advanced media of the Internet to reach out to a hungry audience and cater to a worldwide stream of interested readers.
In order for you to succeed in building an online presence, you'll want to take advantage of multiple online media outlets that reach out and grab your fans based on their search habits, allowing them to stumble across your pages, similar to how they browse a bookshelf in a bookstore.
You need to harness the power of the World Wide Web by building a network of social pages that act in a peer-to-peer way of increasing recommendations to your books. Social networking sites are sites like Squidoo, Hub Pages, MySpace, and more. But they also include sites where people simply share links and provide good resources, such as Del.icio.us, Digg, and other bookmarking domains.
If you have your own website, you'll want to have these places pointing a link to your site because it gives you credibility in the eyes of search engines such as Google. So when someone comes searching for a book in your genre, Google will be more likely to refer them to your site than someone else who isn't utilizing these resources in their favor.
You want to plant the seeds of social networking on as many sites as you can. Not only does it provide increased exposure for your book, but it also positions your website as a place of authority for your genre, whether it's fiction or non-fiction. It works the same in every niche.
You'll want to have a Squidoo lens, a MySpace page, a Hub Page, links stemming from multiple social bookmarking sites, and participate in a blog tour, which is also known as a blour.
A blog tour lets you increase marketing for your book without you ever having to step foot in an offline bookstore. You can tap into the audience another site has and let them host you as a guest author for their readers - essentially being on tour in the virtual world!
You get to convey your message whether you don't have extended travel time, experience speaking in front of audiences, or just need the added benefit of expanding your marketing message into as many formats as possible for the promotion of your books.
Need help with creating your very own personal Web 2.0 author promotion online? That's what we know how to do best!
About Susan Gilbert: An entrepreneur since 1987, Susan Gilbert has evolved years of traditional business experience into several cutting edge projects, which includes her Web 2.0 Internet Business. As co-author of “The Complete Idiot's Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Author and publisher “The Land of I Can ”, Susan has demonstrated her ‘hands on’ success in traditional and publishing. Well known for turning her Yorkshire Terrier, Spencer, into a superstar thanks to his ebook, “How to Take Your Small Dog EVERYWHERE”, and building his expert status as Ambassador of Small Dog Travel, she combines savvy marketing and search engine understanding with her entrepreneurial experiences to create buzz marketing online promotions for both authors and publishers.
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